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I've introduced the topic of creating a strategy around your keywords in a blog post before, but today I'm going to drill down deeper into the concept of long tail keywords and the search demand curve. The concept of choosing less competitive keywords and not just going after the...Read more >
Much of traditional marketing focuses on pushing messages out into the marketplace to interrupt customers and to make them pay attention to you. However, this interruption-based marketing is becoming less effective and more expensive. Inbound Marketing on the other hand, is a viable alternative...Read more >
Search engine optimization (SEO) is an integral part of an effective Inbound Marketing program. When your keywords are fine tuned and your website on-page SEO and off-page SEO are working well, SEO will drive qualified traffic to your website. But an increase in traffic means nothing to your...Read more >